Most website projects take on lives of their own; ideas flow and concepts evolve...a good thing for clients. Some website projects, though, become businesses of their very own.
With Tehachapi Central, we had free reign to execute the business concept of "an everything resource for Greater Tehachapi."
One of the challenges of such a site is that it needs to be able to generate revenue to support the substantial effort that is required to develop and maintain it. Lacking a deep pockets benefactor, that means attracting advertisers. It also means attracting a steady stream of repeat visitors.
That makes marketing successfully to both of these constituencies absolutely essential for the site's success as a business. We'd like to lay out the whole marketing plan right here, but it's top secret and you know what they say in the spy movies....
What we can say, is that TehachapiCentral.Com has grown sharply in visitorship, visitor appreciation and even advertising support. It's also way up in search engine ratings.
